Form fair
Branding & concept
Form Fair is a fictional international art and design fair that takes place in Copenhagen, Helsinki, and London. The purpose of the fair is to showcase works by the finest artists and designers in the field of three-dimensional design, including ceramics, glass, textiles, and woodwork.
Software used:
Adobe Photoshop
Adobe InDesign
Form Fair was my first exam project during my studies. I initially spent a lot of time looking at what others were creating, focusing on what I thought the teachers wanted to see.
As the deadline approached, I realized that what I had created so far didn’t feel like me – my gut feeling just wasn’t there.
Here are some of the early concepts.
I decided to take a step back and focus on what I thought was cool, rather than what I believed was expected. I created a design with a minimal color palette, placing emphasis on typography.
Despite the hectic process, this remains one of the projects I’m most proud of – mainly because I trusted myself and followed my instincts.
